NEW YORK—The readers of Vision Monday and 20/20 Magazine are being asked once again to share nominations to tell their stories for the Ultimate Partners annual editorial initiative. The deadline for submissions has been extended to May 22. Now in its fourth year, Jobson’s 2024 Ultimate Partners program allows readers to highlight their great business support partners and showcase their support. Open to all eyecare professionals, the program is looking to spotlight your most successful collaborations and celebrate the crucial support shared during both challenges and opportunities.

Our ever-changing workplace renders partnership more vital than ever, and we want to hear your teamwork success stories.  

“The optical industry is an amazing landscape of eyecare professionals and the vendor community,” said James DeMatteis, group publisher of 20/20 and Vision Monday. “Both publications want to amplify the voices of our ECPs and shine a light on the vendors that support them with this feature. I encourage readers to tell their stories of how companies have helped support their businesses.”

Please provide us with details of your most valuable partners through this electronic survey. What supplier/business partner stepped up and illuminated new and valuable solutions? Who went above and beyond? Did they reshape a problem into an opportunity? Now is your chance to honor their collaborative spirit.

The top 15 Readers’ Choice nominees will be showcased in editorial coverage in Vision Monday and 20/20 Magazine. Additionally, three partnerships will be chosen by the Jobson team to receive $250 to donate to a local charity of their choice, and these efforts will be covered in VMAIL, Vision Monday’s e-newsletter. Share your stories about individuals or companies that went above and beyond what it means to be a partner. Examples of exceptional collaboration include:

● Visual merchandising
● Retail event support
● Launch support focus
● Optical on main/independent retailer focus
● Sustainability focus
● Extraordinary customer service support
● Creative solutions to staffing shortages/personnel support

Click here to take our short survey and tell us about who you think should be recognized for being an Ultimate Partner. Nominators can submit up to five entries. The deadline for submissions is May 22. Readers' submissions and stories will be reviewed by VM and 20/20 editors, and the Ultimate Partners for 2024 honorees will be showcased in a special section in both publications’ July/August print and digital issues.