LAUNCHES
Younger and Transitions Collaborate on Signature Flat Top 28 Bifocal Lenses
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Wearer: Discriminating wearers who appreciate the versatility of a high performance, lightweight photochromic lens.
Specifics: Approximately one in five pairs of lenses sold today are segmented multifocals, and a majority of those are bifocals. “Despite growing demand for progressive and digital designs, there is still a significant demand in the market for segmented lenses,” said Catherine Rauscher, global director for lenscaster partners, Transitions Optical. “Offering patients a choice of color in the leading photochromic technology will allow eyecare professionals to meet this demand and enhance their patients’ satisfaction.”
David Rips, president and CEO of Younger Optics, added, “Younger Optics and Transitions Optical have developed a polycarbonate composite lens that incorporates a thin photochromic front surface bifocal layer made of Trivex—resulting in a lens delivering Transitions Signature VII performance and superb segment cosmetics in a product that is surfaced, polished, edged and dispensed just like a clear polycarbonate lens.”
Selling Points: Transitions Signature polycarbonate composite flat top 28 lenses are now available in both gray and brown exclusively from Younger Optics.
www.youngeroptics.com; (800) 366-5367
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SECOND LOOKS
Liberty Sport Bows Protective Helmet Eyewear for Young Athletes
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Specifics: The two new styles are designed by Liberty Sport to offer a solution for young athletes that do not wear protective eyewear under their helmet due to fit or fogging issues.
Selling Points: New to Liberty Sport’s helmet compatible line is Sport Shift, an easily interchangeable frame that has both goggle and temple attachments, offering two frames in one. The Sport Shift features endpiece cut outs for better ventilation and peripheral vision, and an adjustable goggle strap that contours over the ears for a more comfortable fit.
For a sleek comfortable under helmet fit, Helmet Spex offers a sport protective solution with soft rubber endpieces, contouring straps and vented eye rims. Included with Helmet Spex and Sport Shift is a newly designed three-panel skullcap that must be worn over the goggles and under the helmet in order to keep the goggles in place. Both are 100 percent Rx-able, offering a superior, yet versatile sport vision product while also meeting or exceeding ASTM F803 impact resistance standards for several sports.
Each style is offered in bright eye-catching, sport-inspired colors. A four-piece display and counter card are available for Helmet Spex, while a one-piece display with a two-sided counter card is available for Sport Shift.
“With our commitment to preventing sports eye injuries, we must be at the forefront of developing performance eyewear solutions that specifically address the needs of young athletes,” said Carmine DiChiara, vice president of product development at Liberty Sport. “By listening to our athletes, we can engineer our product to address these challenges and provide protective eyewear that allows them to be safe and perform at the top of their game.”
Price Guide: $$$$
www.libertysport.com
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Glacée by Plan B Eyewear Launches New Styles
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Specifics: 25 new metal models with acetate accents designed for the modern woman.
Selling Points: With a strong emphasis on never-before-seen patterns and colors, the new eyewear release takes Glacée styling to new levels of beauty and sophistication, the company said. The 6801 uses a foil-transfer technique on a feminine cat eye, while embossing on the 6809 combines texture with design on the temples and front. Select models also feature epoxy to replicate shimmering stones. Lastly, the collection’s rich color fades including deep blues, gold, red and fiery orange create a warm, luxurious look and feel.
Price Guide: $$$$
www.planbeyewear.com
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ALSO NEW
Anne Klein Adds New Sun Styles for Altair
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www.altaireyewear.com
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A&A Optical Releases Four New Styles From Crocs Eyewear Junior Collection
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www.aaopticalco.com
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