DAYTONA BEACH, Fla.—Costa sunglasses has promoted Brad Abbott, former national sales manager for the western U.S., to the new position of vice president of the company’s expanding Rx sun lens division.

“You’re going to see some game changing developments coming out of Costa’s Rx division this year,” said Chas MacDonald, president of Costa sunglasses. “With the full support of Costa’s patented technology enhancements and Brad leading the charge, consumers are going to see a whole new world of prescription sun lens options open up to them.”

As a vice president, Abbott will be responsible for overseeing Costa’s Rx sun lens division. Prior to joining Costa, Abbott worked in sales for various companies including Hydrogel Vision and Bausch + Lomb.

Costa has produced Rx sun lenses since 2002 and the company plans to expand the program in 2011 to include more prescription lens options for consumers. At International Vision Expo East in New York in March, Costa will debut its new 580 Rx sun lens program.