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Print Comments Reprint Subscribe VM Video: A Collection of Relevant Videos Chosen By Our Staff Spotlight Vision Expo West 2011: The WOW Factor Expo’s Billy Harris asks Vision Expo West attendees, “What’s the ‘wow’ factor for you and Why is this the place to be?” Keywords: VEW Submit Video Submit Video CLOSE Want to submit a video to VisionMonday.com? Please fill out the form below to upload your video, which will be reviewed by VM staff and if deemed appropriate will be considered for posting. All videos submitted to VisionMonday.com for consideration MUST include full contact information (Name, phone, e-mail address). Please provide this information within the description field for each video submitted. This contact information will not be shared by Vision Monday and will not display publically with the video at any time. News 05:31 Vision Council Report Examines Gaps in UV Safety ALEXANDRIA—Despite the damaging effects of ultraviolet radiation (UV) to eyes and vision, 40 percent of U.S. adults do not wear sunglasses while outdoors, according to a new report from The Vision Council titled The Big Picture: Eye Protection Is Always in Season. Ed Greene, CEO of the Vision Council and Dora Adamopoulos, OD, a member of the Better Vision Institute, the medical advisory arm to The Vision Council, sat down with VM to discuss how ECPs can educate their patients about this important topic. Keywords: The Vision Council, UV Safety, Ed Greene, Dora Adamopoulos, Better Vision Institute 35 Pearle Vision TV Ad Leads Re-Branding Campaign After more than half a century “caring for eyes,” one of the most iconic names in optical retail, Pearle Vision, a division of Luxottica Retail (NYSE: LUX), is in the process of redefining its brand identity. This commercial is part of a multimillion dollar network and cable television advertising campaign broadcasting nationally to call attention to the re-branding effort. Keywords: Pearle Vision, Luxottica Retail 01:04 Due in May: Glasses.com’s New 3D Try-On App Using proprietary facial mapping software, photo technology and some Hollywood special effects, Glasses.com previews its new 3D virtual try-on app, which enables users to try on as many as 100 frames in under a minute, share looks with friends and search styles in many ways. Keywords: Glasses.com, Try-On App 05:06 New Tech in Eyewear, Part 2: Wearable Computers Andrew Karp, Lens and Technology editor, Jobson Optical Group, further discusses new technologies in sports eyewear with Review of Optometric Business. Keywords: Eyewear, CES 2013 02:35 New Technologies in Sports Eyewear Andrew Karp, Lens and Technology editor, Jobson Optical Group, discusses new technologies in sports eyewear with Review of Optometric Business. Keywords: Sports Eyewear, CES 2013 02:43 Vision Expo West 2011: The WOW Factor Expo’s Billy Harris asks Vision Expo West attendees, “What’s the ‘wow’ factor for you and Why is this the place to be?” Keywords: VEW 02:35 Vision Expo West 2011: Education What courses were attendees taking at VEW? Keywords: VEW, Education 02:00 Vision Expo West 2011: The Shopping List What topped attendee’s shopping lists at last month’s Vision Expo West? Keywords: VEW CLOSE Trends 02:13 NY1 cable TV Features VM's Eye2 Zone at VEE 2013 New York City's NY1 cable TV reports on new vision technologies featured at Vision Monday's Eye2 Zone at International Vision Expo. Keywords: Eye2 Zone, VEE 2013, Vision Monday, vision technology, 4iiii, Sportiiii, cinemizer, Carl Zeiss Vision, eSight Eyewear, Pivothead, PSio AVS, Z3 GPS MOD, Zeal Optics 02:52 VM's Eye2 Zone Showcases High Tech Specs Vision Monday’s new Eye2 Zone at International Vision Expo featured exhibits of six exciting new vision technologies. (Video by EyeCareVideo) Keywords: Eye2, Eye2 Zone, VEE 2013, Vision Monday, vision technology, 4iiii, Sportiiii, cinemizer, Carl Zeiss Vision, eSight Eyewear, Pivothead, PSio AVS, Z3 GPS MOD, Zeal Optics 04:21 ‘America’s Favorite’ Wooden Sunglasses Being profiled in the online reality show, 'Dell Presents America’s Favorite Small Business', Oregon-based Shwood won $25,000 in Microsoft-loaded Dell products and a $50,000 prepaid MasterCard. Keywords: Sunglasses, Shwood, Dell, Microsoft, MasterCard 02:35 The Smokey Mountain Rider on Liberty’s MagTraxion One frame, two performance options -- riders can go from a fashion sunglass to high performance eyewear in seconds with the new MagTraxion technology. Keywords: Liberty Sport, MagTraxion 03:58 Tory Burch Interview VM's Deirdre Carroll shares an exclusive interview with designer Tory Burch in her NYC Meatpacking store to discuss the brand and the launch of her eyewear collection with Luxottica. VM's Deirdre Carroll shares an exclusive interview with designer Tory Burch in her NYC Meatpacking store to discuss the brand and the launch of her eyewear collection with Luxottica. Keywords: Eyewear, Tory Burch, Luxottica 28 Marchon DVF Eyewear Marchon Eyewear is thrilled to introduce Diane von Furstenberg Eyewear to its brand portfolio. The DVF Eyewear Collection features sun and optical frames inspired by iconic DVF design elements, such as the wrap dress, lip print, love knot, and power stone. Shapes run from oversized, to cat eye, and aviator. Color also plays an integral role both in subtle prints and customized styles. Keywords: Marchon, Diane von Furstenberg Eyewear, DVF 01:47 Silhouette Introducing Crystal to Fashion A backstage glimpse of NY Fashion Week and Silhouette's pre-launch of the Crystal Collection. Catch interviews from top designers and renowned supermodel, Helena Christensen! Set your practice apart by offering the exclusive crystal. Ask your Silhouette Sales Representative for details. Keywords: Silhouette, Fashion 05:44 BCBG Spring 2010 Runway and Interview VM's Deirdre Carroll shares a behind-the-scenes interview with BCBG's creative director Luba Azria, during Fashion Week for Spring 2010. Keywords: BCBG, Luba Azria 03:18 Lacoste Spring 2010 Runway and Interview VM's Deirdre Carroll shares a behind-the-scenes interview with Lacoste's creative director of accessories, Christophe Pillet, during Fashion Week for Spring 2010. Keywords: Lacoste, Christophe Pillet 04:05 20/20 Fashion Feature – Skechers/Viva 20/20 magazine profiles Skechers eyewear. Keywords: Viva, Skechers 01:12 New Trends & Styles from Clearvision A sneak peek of the latest eyewear trends, materials and styles from ClearVision Optical. See the complete video at Vision Expo East, March 18-20, Booth #3017. Keywords: ClearVision, Eyewear CLOSE Topics 03:14 Highlights Reel Experience the sights and sounds of the 7th Annual VM Global Leadership Summit. Keywords: VM Summit 2013 01:32 Tapping Creativity Two experts from outside the optical industry explore creativity one invention at a time. Keywords: VM Summit 2013, Frank Moss (PhD), New Media Medicine Group, MIT Media Lab, Bruce Nussbaum, Parsons The New School for Design 02:00 Premier Summit Sponsor: Adlens A word from Adlens' Graeme MacKenzie, OD about the future of progressive lens technology. Keywords: VM Summit 2013, Graeme MacKenzie, Adlens 01:32 Eye2 Vision Technology Incorporating technology into today’s electronic eyewear. Keywords: VM Summit 2013, Eye2, Vision Monday, Andrew Karp, Ami Dror, XPand, Kevin Rankin, eSight Corp, Keith P Thompson (MD), DigitalVision Systems, Kip Fyfe, 4iiii Innovations Inc 02:11 Premier Summit Sponsor: Essilor A word from Essilor’s Howard Purcell, OD about creating an environment of innovation for Independents. Keywords: VM Summit 2013, Essilor, Howard Purcell 01:44 New Health Care Influencers Navigating the changing landscape in the delivery of eyecare and eyewear. Keywords: VM Summit 2013, Annmarie Hagan, WellPoint, David Golden (OD), EyeHome Network 01:24 Omni-Channel Marketing The new watchword in a fast moving business as boundaries blur between brick-and-mortar and online. Keywords: VM Summit 2013, Martin Bispels, QVC, Jay Engelmayer, GlassesUSA.com, Francis Jean, IRIS The Visual Group 01:15 Keynote on Creativity & Innovation Fast Company’s Robert Safian on rethinking business models in an age of disruption. Keywords: VM Summit 2013, Fast Company, Robert Safian 19 Essilor Optifog: The Butcher This humorous video for Essilor’s new Optifog lenses depicts the unintended consequences of “having a foggy moment.” Keywords: Essilor, Optifog, lenses, anti-fog 01:47 VM’s 2nd CLICK Conference Impressions Sights, sounds, attendee observations at the VM “Social Circles” CLICK Conference in Las Vegas Keywords: CLICK Conference, Social Media, Digital 01:59 Welcome to CLICK The theme and purpose of the VM CLICK Conference Keywords: CLICK Conference, SocialMedia, Digital, Hoya 19:59 Social Media’s Now Ready for You! Nathan Bonilla-Warford, OD observes social media’s changes Keywords: CLICK Conference, Social Media, Digital, Nathan Bonilla-Warford, Bright Eyes Family Vision Care 12:11 How to Make Digital the Center of Strategy Doctors Vision Center’s Suzanne Berardi-Gould traces the move from traditional marketing to digital media. Keywords: CLICK Conference, Social Media, Digital, Suzanne Berardi-Gould, Doctors Vision Center 01:34 Dynamic Video Resources from Hoya A pounding recap of how Hoya Freeform Company is bringing new ideas to technology and ECPs. Keywords: Hoya FreeForm, Lenses, Technology 08:52 Join the Hoya Free-Form Revolution From Digital Demands to Distortion-Free Eyewear Keywords: Hoya FreeForm, Lenses, Technology, Gregory Hicks 05:19 A New Sphere of Influence DBA’s Daniel Feldman discusses how optical retailers and eyecare practices can manage their social media involvement. Keywords: CLICK Conference, Social Media, Digital, Panel, DBA Communications, Daniel Feldman 09:22 Who are Nomads? eMarketing/Nomad’s Tim Welch reveals some of his company’s major social media initiatives Keywords: CLICK Conference, Social Media, Digital, Panel, eMarketing, Time Welch 06:56 Building a Brand, Reaching Consumers ELEVEN’s Tony Hessburg shows how building a brand has changed in the era of digital media. Keywords: CLICK Conference, Social Media, Digital, Panel, ELEVEN, Tony Hessburg 10:14 How Do You Measure R-O-I? How can ECPs manage their social media involvement? How do you make the shift effective? Keywords: CLICK Conference, Social Media, Digital, Panel 02:21 Marchon's Eye Make A Difference Campaign Marchon Eyewear launches its new "Eye Make a Difference" campaign for 2011 which honors ordinary individuals with extraordinary stories. The first installment starts with Michael Wenger. Watch for details on Michael's humanitarian efforts and how he has touched the lives of many children in Africa. Keywords: Marchon, Michael Wenger 02:18 Video Impressions from VM’s 5th Global Leadership Get a small taste of the atmosphere, buzz and excitement surrounding this important idea-shaping event, held Mar. 16th at The Times Center in New York. Keywords: VM's 5th Global Leadership 04:53 Silhouette Optical’s What to Eye Wear – Theresa Silhouette's "What to Eye Wear" Video Makeover series spotlights the transformations of four consumers looking for a fresh, polished look. See how personalized consults create a new sense of style for each wearer. Keywords: Silhouette 05:06 Silhouette Optical's What to Eye Wear – Alison Silhouette's "What to Eye Wear" Video Makeover series spotlights the transformations of four consumers looking for a fresh, polished look. See how personalized consults create a new sense of style for each wearer. Keywords: Silhouette CLOSE Community 05:21 San Diego Blind Stokers Club The Blind Stokers are a San Diego, Calif.-based organization that puts sighted bicycle riders together with riders who have visual impairments. They ride on tandem bikes, with the sighted partner doing the steering and the “stoker” providing the power. Video Credit: Preposterous Films and Atomic Phizz Productions Keywords: Blind Stokers 04:56 Imagine…For Just $4 VisionSpring is transforming lives around the world with a sustainable model for delivering eyeglasses and eye care to those in need Keywords: VisionSpring, Eyeglasses, A Greater Vision 02:03 Luxottica's OneSight Marks 200th Clinic Team members reflect and celebrate milestone of OneSight’s 200th clinic, providing eyewear and eyecare to the underserved. Keywords: Luxottica, OneSight Foundation 01:30 Clarkson Eyecare: LASIK Services The Clarkson Eyecare’s ad series for LASIK services include former St. Louis Blues star and current broadcaster Kelly Chase. In showcasing various patients and customers, Clarkson told VM they wanted to “achieve a feeling of trust” because “real people talking to real people has more impact than actors and advertisers talking at them.” Keywords: Clarkson Eyecare, Kelly Chase, LASIK 02:00 Clarkson Eyecare Stories Clarkson Eyecare’s commercial series features real families who call on their practices for their vision needs. In showcasing various patients and customers, Clarkson told VM they wanted to “achieve a feeling of trust” because “real people talking to real people has more impact than actors and advertisers talking at them.” The result is a series of video testimonials that are both happy and fun. We think you’ll enjoy. Keywords: Clarkson Eyecare CLOSE Print Comments Reprint Subscribe Table of Contents Cover Story Subscribe Now