Premiere Vision Dedicates New Luxury Sales Force for Fred Lunettes
June 15, 2009 12:33 AM
WESTON, Fla.—Premiere Vision, the luxury division of Logo of the Americas, has announced the creation of a new luxury network for their Fred Lunettes collection. Effective immediately, the brand will be presented and serviced by a highly trained and dedicated luxury four-member sales force.
“This decision is all based on making the correct strategic moves that will guarantee success, progress, growth potential, longevity and above all our reputation as an independent luxury company,” said Guillaume Pottecher, president of Premiere Vision. “We are all witness to the dilution and widespread disillusionment in the luxury market. Being always the frontrunner in the luxury business, we at Premiere Vision have taken a stand for ourselves and for our retailers and we have decided to take the Fred Lunettes collection and distribution to a new level.”
The four-person luxury sales team will service the East Coast, West Coast, Central U.S. and the South and is comprised of two current sales reps and two new hires who will report directly to Nick Palmiotto, vice president of sales and marketing for Premiere Vision.
Added Palmiotto, “This will enable our Fred Lunettes luxury dealerships to experience the ultimate level of customer satisfaction and personal hand's on service. We will support our retailers with unbridled enthusiasm, emphasizing our marketing, training, service and remarkable level of excellence.”
The Premiere Vision portfolio also includes TAG Heuer and the newly launched Range Rover Eyewear collection which will continue to be carried by the balance of the company’s sales force.