Trussardi and Charmant Group Sign License Agreement for Eyewear Collection
March 8, 2010 12:27 AM
MILAN—In a new collaboration, leading international eyewear company Charmant Group and luxury Italian fashion brand Trussardi have signed a license agreement for Charmant to produce and distribute Trussardi optical frames and sunglasses, starting in spring/summer 2011.
The joint announcement was made here by senior executives of both companies at the Mido exhibition on Saturday, March 6.
Charmant Group's portfolio of licensed collections is now extended by a luxury fashion brand. The Italian fashion house Trussardi signed the eyewear license agreement with Charmant Group for the main line Tru Trussardi and the luxury line Trussardi 1911.
For over 50 years, Japan-based Charmant Group has been known worldwide in the optical market for pioneering work in research and development of new technologies. Its collections include Charmant's house brands such as Charmant Titanium Perfection, Charmant Z and Line Art, Charmant’s newest signature brand featuring the company's latest innovation, Excellence Titan. With expertise in high end quality production and broad global sales network distributing in more than 100 countries, the Charmant Group also a well-known license partner via existing collaborations with Esprit, ELLE, Puma and Lacoste.
Trussardi, which started out as a glove producer specializing in leather goods, has a nearly 100-year history in luxury clothing and accessories for men and women. Throughout the last century until today, the Italian fashion house Trussardi has constantly reinvented and refortified itself and is today active in the fashion world with the brands Trussardi 1911, Tru Trussardi and TJ Trussardi Jeans.