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Liberty Sport Launches Performance Sunglasses for Women

March 19, 2012

By Deirdre Carroll: Senior Editor

 
FAIRFIELD, N.J.—Liberty Sport has added a new performance sun collection designed for the active woman. The new series of Rx-able performance suns are fashionable and offer the performance and safety features available on all Liberty Sport Performance Suns.

“It’s been a long process coming up with just the right designs for active women,” said Linda Laube, vice president of marketing. “We had launched smaller sizing on some top selling sunglasses last year and experienced immediate success. However, they were unisex styles and did not really offer the feminine shapes women like, so we introduced four new styles designed just for women.”

The front shapes and coloring of the new styles are feminine but still incorporate Liberty Sport’s key performance features like high grade nylon construction, 6- and 8-base premium sport performance sun lenses that meet ANSI Z80.3 standards and temples that fit under most helmets, etc.

The company also introduced a more feminine “LS” logo and a new semi rigid eyeglass case with matching cleaning cloth, while a 6-piece display is available to any retailer who purchases the collection.

Dispenser Price Guide: $$$ ■

dcarroll@jobson.com


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