Optical Flexes Olympic Brand Muscle
LONDON—Athletes weren’t the only group flexing their muscle and showing some power at the recent London 2012 Olympics. Several optical companies displayed a strong presence at the Games including Oakley, Highmark and Rudy Project. Oakley was front and center both before and during the Games, hosting an Olympic welcome party for athletes and customers at London’s Design Museum on July 26 celebrating its “Beyond Reason” global marketing campaign as well as sponsoring the Oakley Safehouse, which the company described as “a home away from” for athletes.
Hunter Kemper was proud to represent the U.S. and Rudy Project at the Games where more than 50 men competed for the Olympic gold in the men’s triathlon event. The 36-year old competitor described Rudy Project’s helmet and eyewear line as “the best in the business which truly allowed me to be at the top of my game on race day.”
Highmark Inc., the insurance company, provided health insurance coverage to approximately 1,000 elite athletes from across the U.S. competing in more than 45 sports. The USOC began its contract with Highmark in 2005, and since then, Highmark has provided coverage for thousands of athletes each year who participate in both the winter and summer games.
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