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Face à Face Team Launches Woow Eyewear Collection

March 4, 2013

By Deirdre Carroll: Senior Editor


PARIS—Nadine Roth and Pascal Jaulent, cofounders of Face à Face, have launched a brand new eyewear collection called Woow.

Imagined to be traditional and casual, chic and off-beat with a “trendy London” feel, the Woow collection’s main target demographic is younger adults, but is designed to speak to women and men of all ages who have a sense of humor.

Entirely developed by the Face à Face Design Studio under the direction of Pascal Jaulent and produced and distributed by the Face à Face team, the Woow collection consists of 14 ophthalmic acetate models and six metals, each available in six colors.

The frames are characterized by a unicolor front and “sleeved” two-toned temples. Each end tip bears a little “poking” message, a soft, rounded metallic insert, covered by a thin layer of resin, inserted into the temple meant to encourage the wearer and make them smile first thing in the morning.

Dispenser Price Guide: $$$$-$$$$$ ■

dcarroll@jobson.com


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