The pace of information and influence of consumer and business social communities are turning conventional marketing and distribution ideas around and also influencing how companies market and communicate. What must eyecare and eyewear executives know to better understand, leverage and manage the digital communications world?

Speakers:

Erin Byrne
Global Chief Digital Strategist
Burson-Marsteller

Lynn O’Connor Vos
CEO and President
Grey Healthcare

• Download Byrne’s and  O’Connor Vos’s “Harnessing the Power of Today’s Consumer Communities” | Technology Powerpoint Presentation.

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Optical retailing and eyecare delivery options vary greatly around the world. Top executives of leading companies in their markets discuss their individual perspectives and particular approaches to tap into consumer priorities, patient needs to generate a healthy business.

Speakers:

Dr. Tomás Pförtner
CEO, Laboratorio
Pförtner Cornealent SACIF
• Download Pfortner’s “Latin America Today: Is the Climate Right for Optical Retail Investment?” Powerpoint Presentation.

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Jeff McAllister
Senior VP
Optical Division
Wal-Mart
• Download McAllister’s “Wal-Mart Health & Wellness Optical” Powerpoint Presentation.

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What motivates the luxury consumer today? What defines the luxury consumer community and how have notions of ‘luxury’ been changing? Our speakers will take a look at the hallmarks of defining service and exclusivity and discuss how luxury is conveyed in the retail environment.

Speakers:

Ira Neimark
Former CEO/Chairman
Bergdorf Goodman, Author of Crossing Fifth Avenue to Bergdorf-Goodman: An Insider’s Account of the Rise of Luxury Retailing
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Andrea Guerra
CEO
Luxottica Group
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A myriad of forces are buffeting health care costs and vision care is only one piece of a very large issue confronting employers, benefits managers, the government and all Americans. What are the key forces shaping managed care programs today? What are some of the opportunities on the horizon for vision care?

Speakers:

J. Robinson Lynch
President and CEO
VSP Vision Care
• Download Lynch’s “The Future of Managed Vision Care” Powerpoint Presentation.

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John O. Agwunobi, MD
SVP and President
Health and Wellness
Wal-Mart Stores
• Download Agwunobi’s “Wal-Mart Perspectives” Powerpoint Presentation.

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