New Tools To Help Your Practice Become More Visible—And Productive
New Web-based tools, amplified by social media tools like Facebook and Twitter, are enabling ECPs to build their practice's visibility
and achieve productivity.
We explore more of these in this edition of CLICK, Vision Monday's twice-a-month e-newsletter that helps brief ECPs about web technology
and Internet developments.
Dozens of examples are available in our
They are easy-to-access to help you catch up on tips and interesting ideas. It's located
Have you tried something new on your website or launched a special social media campaign?
Tell us about it and we'll consider it for an upcoming feature in CLICK.
Filling Those Empty Appointment Spots Via the New Schedgehog.com
By Alan Glazier, OD, FAAO
of the primary revenue drains in any practice is vacant appointment times. According to the Medical Group Management Association, physicians with
busy practices lose 12 percent of available appointment times daily, due to patients that don't show up, who reschedule a few hours ahead or cancel
at the last minute. This is a significant drain on income; based on this figure a practice with one doctor can lose $32,000 or more per year from
missed, cancelled or rescheduled appointments. The problem is these openings are usually same-day, and coordinating people into newly opened-up
appointment slots is a significant challenge as well.
As a patient, or someone needing an appointment, one of the greatest frustrations is the wait for an opening, yet openings happen
all the time when appointments are cancelled, rescheduled or no-showed.
Schedgehog.com is a unique and inexpensive web-based application, free for patients,
that connects patients desiring same day or same week appointments with recent openings in physicians' offices by making the appointments
visible as they become available on both a website and, importantly, on a mobile device like an iPhone, Droid or other smartphone.
When an appointment opens up, your receptionist enters it into Schedgehog’s database. If a patient realizes they have an hour or two gap in which
they’d love to knock out a doctors visit, they go to Schedgehog on their mobile, type in their doctors name and, voila! A list of all the
appointments available same day at their doctor or within a certain radius of their location appears. One click and they are on the phone
scheduling their appointment, keeping your schedule full.
I created the software behind Schedgehog as a way to recover lost revenue at my private optometric practice, Shady Grove Eye & Vision
Care. I hired a team of web designers and after several iterations, came up with a web based mobile application. Subsequently, we sent
letters and emails to our patient base to inform them that the practice offered this value-added service. One patient suggested that we
open up the data base for all medical professionals and Schedgehog Professional was born.
just $390 per year per physician, Schedgehog can plug up a $32,000 per physician drain on your practice and at the same time enable you to offer a
value-added service of convenience to your patients who value your time and would love a chance to be able to see you without having to wait two
weeks or more. For most doctors, just one or two open appointments filled by Schedgehog.com pays their entire years subscription.
What does this mean to larger practices with 10 physicians or more? You do the math. Sign up for Schedgehog with the code “Click”
before the new year and receive 6 months free, including Schedgehog support. Email questions to
email@example.com and connect at twitter @Schedgehog.
Like any technology, it takes several months to catch on. Live at Dr. Glazier's practice for three months now, we’re expecting the
response to ramp up between 6 and 9 months. In the meantime, our receptionists and technicians discuss it with every patient who visits
the practice. Future plans are to expand Schedgehog into different medical verticals.
Alan N. Glazier, OD, FAAO is the founder/CEO of Shady Grove Eye and Vision Care in Rockville, Md. A search and social optimization
consultant, he is now a regular contributor to CLICK and also writes a regular blog for
Glazier is at
firstname.lastname@example.org and his regular posts can be found via his Twitter
handle: @EyeInfo, his blog:
eyeinfo.wordpress.com and his
Getting Social Media's Basics: Jan. 18 Webinar from EyeCarePro.net
EyeCarePro.net is one of the optometric field's leading providers of web marketing
solutions for individual practitioners. With services ranging from website design and maintenance services to proactive marketing through Search
Engine Optomization (SEO), Social Media Optimization (SMO) and Google Local Optimization (GLO) services. EyeCarePro works with clients all over
North America to get as much benefit as possible from their web presence, according to Daniel Rostenne, founder and managing director.
EyeCarePro.net is also part of the American Optometric Association's Member Advantage program.
group is planning its first webinar on Social Media next month, Jan. 18. According to Rostenne, the webinar will detail effective
strategies and steps practices can implement to capture new patients through social media. This webinar addresses how to optimize Facebook,
Twitter and Blogging social media presence for patient acquisition while setting expectations on what kind of results a practice can expect
from its efforts. The session will enable ECPs to start or improve their social media efforts and take advantage of the fastest growing segement
on the Internet today, Rostenne added.
in the one-hour webinar is free, and is geared to EyeCarePro's current clients as well as prospective clients.
Click here and register to join at 8:30 PM EST
click here and register to join at 11:30 PM EST.
Social Media is the latest in a series of webinars from EyeCarePro.net, which has hosted other programs on Search Engine Optimization,
Google Local Optimization and Conversation Rate Optimization (turning more website visitors into patients).
CLICK featured EyeCarePro.net in its August 2009 edition; read what we wrote in
It’s not too late to send some really different e-Holiday messages this year! This site, known for its interactive and beautiful
Advent Calendar, also features some truly imaginative and
different Holiday and New Year’s cards. You can sign up for the e-newsletter and also become a member to regularly enjoy the unique art, images,
designs and messages of artist Susan Preston. Some 160 e-cards, for all occasions, are available from this one-of-a-kind site.
Redefine Christmas is a movement that re-imagines the way we look at gift giving during the holidays. Rather than giving in to the
convention of giving, the site looks at ways to redirect some of that money to charity. Consider giving your friends and family members
donations to their favorite charities in their names. The site offers a range of suggestions, links and messages from celebrities to
make the options easier.
And it. If you're ready to start giving this way, click on the
Give Charitably tab to learn how, or click the
JustGive link to
begin exploring charities.
ClearVision Optical is inviting all ECPs and optical retailers to celebrate the
holidays with a fun, interactive cyber game—The Gingerbread Shuffle. The whimsical holiday greeting is an entirely
viral approach to the standard holiday card. Lucky recipients of the Gingerbread Shuffle eblast can “play” from their inbox by clicking
here to start.
Conceptualized, developed and implemented by ClearVision’s marketing department, The Gingerbread Shuffle features visually-pleasing
gingerbread graphics and a festively-fun concept. The object of the game is to find matching pairs of images in as little time as possible.
A creative way to extend holiday greetings using today’s technology, it will be deployed to thousands of ClearVision customers, friends, family and more,
internally to ClearVision employees.
Pearle's '31 Days of Giving'
This holiday season, consumers are invited to join Pearle in helping the world see by supporting OneSight, a family of charitable
programs dedicated to preserving and restoring clear vision for those in need. During December, customers can donate their gently-used
glasses* and help raise money by “Liking” Pearle's Facebook page. Pearle will donate $1 for every “Like”
(up to $5,000) and will give all glasses collected to OneSight.
“We believe the quality vision care and eyewear we provide patients should be available to everyone,” said Seth McLaughlin,
Pearle Vision general manager. Funds donated by Pearle for Facebook “Likes” will support OneSight's Regional and Global Eye
Care Clinics and local community programs. Eyewear that passes OneSight's
strict standards will be cleaned, repaired and hand-delivered by doctors and trained volunteers on Global Clinics.
More info is also posted at