NEW YORK—VisionWeb executives are here at International Vision Expo East telling attendees about the Internet portal’s latest promotion for eyecare providers, the Money Madness Sweepstakes. The sweepstakes is designed to reward practices for ordering through VisionWeb via the VisionWeb site or an integrated practice-management system, according to the company.

The Money Madness Sweepstakes, running during April and May, is open to all eyecare providers who are VisionWeb members. Each VisionWeb account can earn entries in weekly and grand prize drawings for meeting its weekly order goal; additional entries are earned by ordering to multiple supplier types (spectacle lenses, contact lenses, and frames). Weekly goals are assigned every Sunday during the Sweepstakes beginning April 5. Drawing entries are cumulative throughout the program, so the more entries the account receives, the more chances there are to win.

Prizes will be awarded in eight weekly drawings throughout the Sweepstakes period, and two grand prize drawings at its conclusion on May 30. Weekly prizes include $250 cash and credit with the VisionWeb supplier of the winner’s choice (a $500 value). The grand prize is $1,250 cash and supplier credit (a $2,500 value); the first runner-up gets $500 cash and supplier credit (a $1,000 value).

ECPs interested in participating can visit www.visionweb.com to learn more and enroll in the Sweepstakes.