AUSTIN, Texas—Chris Rice has joined VisionWeb in the newly created position of director of sales, reporting to Ken Engelhart, VisionWeb president and CEO.

Prior to joining VisionWeb, Rice held various sales and marketing positions during 11 years with Jobson Medical Information, serving most recently in the role of director of sales for education and training for 20/20 Magazine.

According to Engelhart, “This role was created to help build closer relationships with our valued suppliers including optical laboratories, manufacturers of ophthalmic lenses and frames and contact lens manufacturers and distributors. As the number of eyecare professionals using VisionWeb continues to grow we need to continue to expand and enhance our selection of available products and services. Chris’ background and industry relationships will be invaluable in helping us move forward in both this regard as well as in improving the VisionWeb user experience.”

VisionWeb, established in 2000, is the optical industry's leading open and neutral provider of software and technology services designed to streamline and simplify the eyecare industry.