High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events. To be considered for inclusion please contact senior editor, Deirdre Carroll.


Some companies and brands just know how to stay in the spotlight; in this edition of High Visibility we feature some ‘real’ eyewear winners that are making success a reality when it comes to garnering attention for their brands and products…


The reality is you can’t get any more highly visible that “The Oprah Winfrey Show.” And since the megastar has long been a fan of Fendi sunglasses, having featured them repeatedly on her show, its no surprise she recently appeared on the show for a holiday special wearing the Fendi optical style F729R from Marchon. Given that Oprah Winfrey is one of the most influential people in America and her show reaches 44 million people each week, the products featured on her show often sell out quickly. It’s a phenomenon that has spawned its own show on CNBC called "The Oprah Effect" that explores the explosive effects of her influence, how her impact on business is worth billions and features a media coach that reveals the moneymaking secrets of how to get on The Oprah Winfrey Show. It would seem however that Fendi doesn’t need the help…






Kenny Perry is a real pro. The 14-time winner on the PGA Tour and currently ranked ninth in the world, the golfer recently competed in Adidas Eyewear fitted with Transitions lenses at the Chevron World Challenge on Dec.4. "I've struggled with my vision for years and have great appreciation for how valuable healthy, quality sight is to my game," said Perry. "The ability to see clearly is everything to me, and I'm grateful to my partners, Transitions and Adidas Eyewear, for coming together to find an eyewear solution that I feel will give me a competitive advantage." Perry's association with Transitions and Adidas creates a relevant opportunity for collaboration "Kenny Perry is a great ambassador for Adidas Eyewear because he demonstrates first hand how important prescription-ready performance eyewear is on the golf course," added Rocky Fresh, U.S. brand manager for Adidas Eyewear. "Adidas and Kenny have had a long-term partnership, and we are pleased to be collaborating with Transitions and to have this unique opportunity to support him in yet another way…”






Mykita has won the iF Product Design Award for 2010 for their Dries model from their Collection No2 thanks to the frames brand new hinge concept. Since their introduction in 1953, the iF Design Awards have been a reliable indicator of outstanding quality in design. The iF logo, awarded by international design experts, is trusted the world over and denotes proven design quality. For the 2010 awards 2,486 products from 1,016 entrants in 38 countries were considered with the jury choosing 778 as the best designs in 16 product categories. But stay tuned, of the 778 products recognized, only 50 winners will win the real honor, the iF gold award for best in competition, which will be announced during the awards ceremony on March 2, 2010…






A Zyloware Reality TV show? Not quite, but that didn’t stop the company from tapping the New York Reality TV School, a company that has coached more than 400 people about how to make a splash on programs such “The Tyra Banks Show,” to help their employees sell more, connect with clients and foster cohesion in the workplace, earning them a mention in the Nov. 23 edition of AM New York. According to the free daily paper “during a recent session at a Long Island City eyewear company, activities included icebreakers and tangential nuggets about brain chemistry… Zyloware participants said the session helped them feel pumped and more attuned to their clients. That’s a perk, as the recession has taken a toll on morale, said James Shyer, the company’s chief operating officer.”