CRESTON, Iowa—Precision Optical Group Labs (P.O.G.) is launching a new marketing initiative aimed at fighting cancer. The Creston, Iowa-based wholesale lab is contributing $2 to the American Cancer Society for each pair of lenses made with its proprietary Courage Coating.

“Unfortunately, everyone is affected by cancer in some way,” said P.O.G. Labs co-founder Mike Tamerius. “That is why when we launched our new hard coating we decided to do something about it.”

Courage Coating is available with or without anti-reflective coating. Each order of Courage Coating is delivered with a cleaning cloth, authenticity card and a Courage to Fight Cancer bracelet.

P.O.G. Labs is the only authorized distributor of Courage Coating. ■