Viva Announces New License Agreement With Designer Mark Nason
February 1, 2010 12:27 AM
SOMERVILLE, N.J.—Viva International Group has announced a global licensing agreement with footwear designer Mark Nason, for the design, marketing and global distribution of Mark Nason-branded eyewear, including sunglasses and prescription eyewear.
“We are excited about adding the Mark Nason collection to our portfolio of lifestyle brands,” said Frank Rescigna, president of Viva. “Mark's passion for originality has resulted in the creation of a line that is distinct in its design and one of a kind. Mark's unique sense of style will seamlessly carry over into the eyewear collection.”
Mark Nason founded the Mark Nason brand of rock n' roll influenced footwear in Manhattan Beach, Calif., in 2003. The boots, shoes and sandals are handcrafted in Italy and designed to complement designer denim and dress casual wear.
"I feel eyewear is a natural fit for the Mark Nason brand,” added designer Mark Nason. “Our signature embellishments, Italian leathers and metalwork that defines our footwear provide a great opportunity to create unique and distinctive eyewear designs. Viva shares the same vision and will fuse the rock n' roll attitude with upscale product that is the Mark Nason brand."
The Mark Nason Eyewear line will debut in early 2011, featuring classic rock n’ roll elements and signature embellishments. Mark Nason products are sold in better department stores and specialty independent stores throughout the U.S. and Canada.