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Essilor, Luxottica, and VSP Global Form ‘Think About Your Eyes Coalition’

March 17, 2010 10:30 AM

DALLAS—Essilor, Luxottica Group, and VSP Global are joining together to launch a high profile program to raise public awareness of the importance of eye health. In announcing the move today, the three major industry players said they are forming the “Think About Your Eyes Coalition,” which will launch in the second quarter of 2010. The coalition’s purpose is to remind Americans about the importance of eye exams, as well as the benefits they can provide to overall health and wellness, the companies said.

“The Think About Your Eyes Coalition will strive to educate the public about the importance of eye health, which is often overlooked or misunderstood,” said Kerry Bradley, president, Luxottica Retail North America. “As vision industry leaders, Essilor, Luxottica and VSP Global decided to join together to embrace this exciting opportunity to combine our efforts to help Americans keep healthy vision top of mind.”

The public awareness campaign will include television, radio, online and social media communications and a consumer-facinig Web site, with details to be finalized in the coming months. It will provide insight on topics such as eye disease, eye fitness and children’s vision, to illustrate that good vision care can ultimately improve a person’s ability to learn and have a healthier life.

“Through the Think About Your Eyes Coalition, we will help raise awareness of not only how important comprehensive eye exams are, but also what an important role an eye exam plays in monitoring your overall health,” said Rob Lynch, CEO of VSP Global. “A primary goal of this coalition will be to highlight all the preventative health benefits that a comprehensive eye exam can deliver, including the detection of diabetes, high cholesterol and other diseases.”

Wally Lovejoy, senior vice president of Eye Care Development for Luxottica Retail, will serve as chairman of the coalition and Ken Stellmacher, director of client and member marketing for VSP Vision Care, will serve as vice chairman. Lovejoy briefed attendees about the coalition during Vision Monday’s Global Leadership Summit in New York today.

Funding for the initiative has been provided through contributions of the coalition members. Industry leaders interested in joining the Think About Your Eyes Coalition should contact Wally Lovejoy at wlovejoy@luxotticaretail.com or (513) 765-6340.

“We look forward to other leaders throughout the industry joining the coalition and supporting the important cause we serve,” said John Carrier, president, Essilor of America. “This is a great opportunity for our industry to spread the positive message of preserving sight and to support the eyecare professionals throughout the U.S. who help millions see better.”

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