DENVER—Global EyeVentures, Inc, has announced the availability of its EyeXam iPhone application on the Apple iTunes store.

EyeXam features a self-guided method for measuring one’s own visual acuity at distance and near, and was developed by two optometrists. The free download EyeXam also includes color vision plates, an Amsler grid, and eye dominance test. A disclaimer on the app reinforces that the EyeXam app does not replace an examination by a licensed professional.

The EyeXam’s release was announced at the Vision Source annual meeting here last week. Vision Source L.P. is the exclusive sponsor of the EyeXam doctor locator, while Alcon is the sponsor of EyeXam’s section on “eye drops and solutions”. AllAboutVision.com has provided a link for eye anatomy information. Additional strategic industry partnerships are pending.

During its first month on the iTunes store, EyeXam was downloaded over 100,000 times and was the second-most downloaded free iPhone application in the “medical” category. It is already the most popular eye and vision related iPhone application to date, the company’s statement said.

“It is well known that consumer advertising through print and television offers diminishing returns,´ said Nikki Iravani,O.D., founder of Global EyeVentures. “The exceptional demand for EyeXam application, demonstrated by its high download activity, opens a new venue for our industry to reach their target audience and educate the public on the importance of professional eye examinations.”

“We are excited to partner with Global EyeVentures, providing the EyeXam doctor directory to help patients locate the nearest Vision Source doctor,” stated Bobby Christensen, O.D, senior vice president, Vision Source, L.P. “This app is a great tool for patients to learn more about their vision and then be able to select a doctor for eycare within close proximity.”

Global EyeVentures, founded in 2009 by Nikki Iravani, OD, is a consulting firm that specializes in supporting the ophthalmic industry with product development, professional services, and sales and marketing.