NEW YORK—The Luxottica-owned Ilori eyewear boutique group has announced that it now carries an expanded assortment of optical styles and offers prescription services for both eyeglasses and sunglasses in all locations. VM first reported the addition of ophthalmic styles in some Ilori locations on May 19.

Michael Hansen, general manager of Luxottica’s Luxury Retail Group, which consists of Ilori and Optical Shop of Aspen shops, told VM, “A year ago, we started to introduce optical frames into three locations on a test basis because we questioned, why we should let frame and lens opportunities go to someone else? As of June, 6 percent of eyewear units sold in Ilori were optical. In the last month, that number has jumped to 10 percent of our total business being done in Rx, and 40 percent of that number is Rx sun. So we are very pleased out of the box.”

With 24 stores nationwide, all Ilori locations are now fully equipped with the new prescription program and offer a dedicated optician on site to assist clientele. The boutiques currently carry a range of ophthalmic styles, which comprise 10 percent of the mix. They are from designer brands including Oliver Peoples, Chanel, Bvlgari, Tiffany, Prada, Persol, Tom Ford, Gold & Wood, Chrome Hearts and Sama. Hansen said that the percentage and the brands offered are expected to grow. In the stores, the ophthalmic offerings are merchandised separately from their sunwear counterparts.

The prescription service is offered through a simplified cost structure to streamline the process for clients, Ilori said. Single vision will retail for $299, progressive/bifocals for $399, sun prescription for single vision for $399 and sun progressive/bifocals for $499, with all prices fixed, and additional services such as polarization and AR coating included.

Ilori is not offering eye exams on-site. ■ ■