PALM BEACH, Fla.—Aspex Eyewear Group has signed a licensing agreement with professional golfer and entrepreneur Greg Norman, through his company, Great White Shark Enterprises, to develop a line of Greg Norman eyewear. The agreement entails the design, manufacturing and international distribution of the collection.

“In addition to being an iconic golfer, Greg has developed a successful lifestyle brand,” said Thierry Ifergan, executive vice president of Aspex. “We look forward to working with Greg to develop a line of eyewear offerings that meet his exacting standards for style and performance.”

Great White Shark Enterprises is a multi-national corporation headed by Greg Norman primarily focused on golf and the golf lifestyle, including Greg Norman Golf Course Design, Greg Norman Collection (apparel), Greg Norman Estates (wine), Greg Norman Production Company (event management), Medallist Developments and Southern Cross Developments (real estate), as well as various licensing and merchandising related activities.

“Aspex is an industry leader in eyewear technology and has strong distribution capabilities,” said Norman. “For me, the development of Greg Norman eyewear is a logical extension to my brand portfolio.”

Currently under design, Greg Norman Eyewear is slated to launch in the first quarter of 2011 with an ophthalmic collection, as well as optical and non-optical sunglasses, distributed through independent eyewear professionals, national accounts, specialty stores, golf pro shops, department stores and duty-free shops. ■ ■