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Hitting the Playground

August 16, 2010


HITTING THE PLAYGROUND POSTER

By Deirdre Carroll:
SENIOR EDITOR

WHO: Any Timmy, Joey or Susie of school age designation. Playground lasses and recess roughhousers. Pee Wee League All-Stars and benchwarmers or Pop Warner QBs and water boys. Any squirt, smallfry, anklebiter or whippersnapper whose favorite subject at school is Recess.

WHAT: Thanks to the American Optometric Association (AOA) and Prevent Blindness America most of us know that kids need to begin getting their eyesight checked at a young age. But just outfitting a kid in glasses is not the end of the process. Just like adults, kids need eyewear that is appropriate for every aspect of their lives. Reading the blackboard and reading the catcher’s signals require two different types of specs and there are more brands designing children’s frames with the same kinds of performance features available in their fully grown counterparts.

WEAR: (Clockwise from top) If you’re dealing with a kid that is more “hang ten” than “first-down” then the Quiksilver QO3320 from A&A Optical is just the thing, brah; the blue metal front is paired with some righteous bright blue and white temples accented with the brand’s signature curl logo. Little girls are more active than ever and now they have some fashionable performance eyewear to prove it. The Liberty Sport Icarus Heart Morpheus frame from their F8 Street Series fuses performance and street art with hot graphics, flexible rubberized temples and a no-slip rubber bridge/nose pad combo in an Rx-able frame fun for organized or extreme sports. If getting a kid to change their glasses for recess sounds good in theory and fails in practical application then that kid needs a frame that does double duty. Enter the X-Games Blading from Marchon; the studious rectangular front masks a super durable Flexon bridge, while the spring hinges guarantee a comfortable fit and the racing stripes ensure a nice degree of sportif. Even kids who don’t need vision correction need protection; parent’s best chance at making this happen is cool sunglasses. The Bolle Breezy not only comes in a super cool acid green color but features a wrap style that shields the sun from all directions.

WHY: Eighty percent of everything a child learns in their first 12 years comes through the eyes and according to an AOA survey of K-12 teachers, 81 percent believe that vision and learning are interdependent. Additionally, thanks to thinner, more transparent ocular lenses most kids are more susceptible to retinal exposure and damage than adults. Given all this, it’s pretty clear that ALL kids need some sort of eyewear; in fact most probably need several different types. Discuss this information with the parents’ of your young patients and ask about their extracurricular activities when discussing frame options. Have a few of these styles on hand and discuss UV protection and the benefit of performance features.

dcarroll@jobson.com

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