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Viva Bows Harley-Davidson Wild Child Collection for Tweens

August 16, 2010

SOMERVILLE, N.J.—Viva International Group has introduced the Harley-Davidson Wild Child Optical Collection which captures the spirit of the Harley-Davidson brand while being designed to fit the adventurous lifestyle of today’s tween.


Harley-Davidson Wild Child brand imagery from Viva.
The new collection consists of 12 styles for boys and three styles for girls, featuring a variety of bold temple treatments and innovative designs. For boys, styles feature design details like acetate temples with skull logos, flame designs, the Harley-Davidson Script and star button logos.

For tween girls, styles are inspired by the Harley-Davidson Hearts & Roses tattoo graphics, with each style features enamel-filled hearts linked together within an open metal temple design.

The new Wild Child Collection by Harley-Davidson Eyewear is available this summer and merchandising materials include a one-piece highlighter and a bi-fold countercard.

Dispenser Price Guide: $$

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