SOMERVILLE, N.J.—Viva International Group has introduced the
Harley-Davidson Wild Child Optical Collection which captures the spirit
of the Harley-Davidson brand while being designed to fit the adventurous
lifestyle of today’s tween.
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| Harley-Davidson Wild Child brand imagery from Viva. |
The new collection consists of 12 styles for boys and three
styles for girls, featuring a variety of bold temple treatments and
innovative designs. For boys, styles feature design details like acetate
temples with skull logos, flame designs, the Harley-Davidson Script and
star button logos.
For tween girls, styles are inspired by the Harley-Davidson
Hearts & Roses tattoo graphics, with each style features
enamel-filled hearts linked together within an open metal temple design.
The new Wild Child Collection by Harley-Davidson Eyewear is
available this summer and merchandising materials include a one-piece
highlighter and a bi-fold countercard.
Dispenser Price Guide: $$
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