NEW YORK—Safilo USA held a Giorgio Armani Eyewear retrospective on July 29 at the Armani/5th Avenue store to kick off the launch of the brand’s new “Frames of Life” advertising campaign for The New Optical Collection.

Images from the “Frames of Life” ad campaign featuring the new Giorgio Armani Optical Collection.	Jenia Molnar, senior director of public relations for Giorgio Armani, with celebrity stylist Phillip Bloch at the Armani Eyewear retrospective party.	(L to R) Ross Brownlee, COO of Safilo Americas, with Kimberly Chaveco, Giorgio Armani marketing brand manager, and Timm Parker, vice president of product development and design, at the launch of the “Frames of Life” campaign.

The new collection, launched earlier this year, is inspired by the Giorgio Armani eyewear collections of the ‘80s and was showcased along side the original frames from the archives that inspired them. To create the collection and stay true to the spirit of the traditional production methods, the main production lines, typical of those years, were restarted.

The “Frames of Life” campaign features a male and a female model participating in the activities of everyday life meant to signify that life is made up of moments and that the Armani eyewear collection can accompany you on its journey. The consumer campaign is planned for Italy, U.S., France, Germany, U.K. and China beginning in September. ■ ■