NEW YORK—Luxottica and Prada Eyewear held an event celebrating the launch of The Swing Sunglasses Collection at Joe’s Pub on July 14.

Ad imagery from the Prada Swing Sunglasses collection. Bottom: Luxottica’s Danielle Martinetti, Donatella Caggiano, Victor Melendez and Greta Bertuzzo at the launch.

Prada Swing is a feminine sun collection inspired by music. The event included a live performance by Nina Hagen, the German new wave/glam rock singer.

In conjunction with the launch, Prada kicked off a “Manga Contest” which will run until Aug. 31. For more info go to Prada.com. ■ ■