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Viva International Opens New Showroom in NYC

August 16, 2010

SOMERVILLE, N.J.—Viva International Group has announced the relocation of their New York City sun showroom at 185 Madison Avenue on the 15th floor.

“The new space will do an excellent job of presenting our diverse portfolio of brands, including the debut of Guess by Marciano, William Rast and Mark Nason’s sunglass collections,” said Bill Munch, general sales manager of Viva’s Sun Division. “The Madison Avenue location gives our sales teams and corporate and retail partners a dedicated space to truly be immersed and inspired, while creating a home-away-from-home atmosphere.”

The entire 5,000 square foot floor is dedicated to the new showroom and to creating a home base for Viva’s corporate meetings, special events and sales and marketing appointments.

The showroom will feature large plasma screens and a state-of-the-art audio visual system for a wide array of multimedia sources, providing instant rebranding of the entire showroom area. A lounge area will feature comfortable seating and a bar area for light refreshments.

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