SOMERVILLE, N.J.—Viva International Group has announced the
relocation of their New York City sun showroom at 185 Madison Avenue on
the 15th floor.
“The new space will do an excellent job of presenting our diverse
portfolio of brands, including the debut of Guess by Marciano, William
Rast and Mark Nason’s sunglass collections,” said Bill Munch, general
sales manager of Viva’s Sun Division. “The Madison Avenue location gives
our sales teams and corporate and retail partners a dedicated space to
truly be immersed and inspired, while creating a home-away-from-home
atmosphere.”
The entire 5,000 square foot floor is dedicated to the new
showroom and to creating a home base for Viva’s corporate meetings,
special events and sales and marketing appointments.
The showroom will feature large plasma screens and a
state-of-the-art audio visual system for a wide array of multimedia
sources, providing instant rebranding of the entire showroom area. A
lounge area will feature comfortable seating and a bar area for light
refreshments.
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