The idea of the brand really is about the commitment to passion and focus. A lot of the work that we do is about how that story can be told. I find more often than not the real power of the brand is with the people who drive it.
— Tim Girvin, logo designer and corporate branding guru

My sunglasses are like my guitar.
— Patti Smith, punk pioneer

We found that FDA officials were shocked, as well as dismayed, by how easily these lenses can be obtained, and how aggressively adolescents and young adults are targeted.
— Joe E. Ellis, OD, president of the AOA, regarding the “circle” contact lenses popular on the Internet

“The financial crisis appears to be mostly behind us, and the economy seems to have stabilized and is expanding again. But we have a considerable way to go to achieve a full recovery in our economy.”
— Federal Reserve Chairman Ben Bernanke in his Aug. 2 speech to Congress

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