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Company: Safilo Group

3D Eyewear Brand: Gucci 3D/Gucci Eyeweb and A/X Armani Exchange

Key Features: Gucci is launching its first 3D eyewear in December. The pilot-shaped plastic aviator in shiny black was originally released earlier this year as part of the Gucci Eyeweb sunglass collection. Produced under license by Safilo, the unisex 3D glasses, model 3DV 001 GUC, features the iconic Gucci "web" green and red striping and features 6-base curve polarized technology
and a multi-layered mirrored coating, which will meet the standards required for 3D cinema viewing. The new 3-D glasses, suggested retail price of $225, will be exclusively available in the U.S. at Gucci boutiques.



Also via license with Safilo, A/X Armani Exchange, which has been using 3D images in its fall advertising campaign, is launching A/X 3D eyewear next month. The model 3EV 001 AX are intended for movie theatre use only and will target $58 retail, to be sold in the U.S. exclusively at A/X Armani Exchange stores and on armaniexchange.com. ■ ■