NEW YORK—PURE Eyewear and Legacie have announced a new partnership. As of Jan.1, Legacie, The Luxury House of B. Robinson, will oversee all management and distribution for PURE Eyewear in the U.S. Ira Lerner, the founder of PURE Eyewear, will serve as president of Legacie’s newly formed PURE Eyewear Division.

Legacie noted, “PURE Eyewear features a revolutionary rimless eyewear manufacturing process, one that offers distinct benefits and advantages to the consumer. PURE Eyewear is crafted from a single strand of wire that is threaded through holes in the lenses. There are no screws, hinges or compression mounts to come loose or break off. Now supported by Legacie’s infrastructure and industry expertise, PURE is strategically positioned to widely impact the rimless eyewear market in the U.S. and Canada. Patents are pending worldwide.”

PURE Eyewear’s innovative technology features a signature wire made of Xanadium, a proprietary, high-performance alloy, with a “friendly memory,” Legacie said, which is corrosion and acid resistant.

"The technology that Ira and his team have created is groundbreaking and, we believe, the perfect complement to our existing Legacie portfolio. We are thrilled to be working together and look forward to a long and successful partnership," said Lori Robinson, co-president, Legacie.

Lerner added, “I am very excited to be working with Legacie and the Robinson family. They present a solid foundation for the PURE technology, built upon years of strong customer relationships and a keen sensitivity to the luxury market.”

PURE Eyewear was developed by ISL Technologies, LLC, a company which continues to be owned by Ira Lerner. Lerner and his company hold over 22 patents worldwide for eyewear technology.

Legacie was founded in 2002 to create an atelier of unique and high-end collections that bring a different level of design and quality to the marketplace. Legacie’s exclusive holdings include Betsey Johnson Eyewear, Kata Eyewear and Judith Leiber Eyewear. Legacie also has a partnership for the distribution of David Yurman Eyewear.