TAPPAN, N.Y.— Optical store design and merchandising leader Eye Designs and specialty lighting manufacturer Eco-Lite Products, LLC are teaming up on a new line of lighting created for optical retailers. The two companies will partner on enhanced LED lighting technologies with increased energy and “green” environmental benefits.

Called Eye Designs Color Perfect Lighting by Eco-Lite Products, the new collaboration will launch in February. Alan Winig, Eye Designs’ president, said, “It’s a great opportunity for Eye Designs to lead in the development of lighting solutions for today’s optical dispensary and designer eyewear. This technology will allow our customers to properly illuminate eyewear while being environmentally conscious.”

Jeff Gasman, Eco-Lite Products, LLC co-president, added, “We’re thrilled to be working with an industry leader like Eye Designs, whose professionalism and expertise in merchandising allowed us to fine-tune our prototypes and provide optical retailers with a product that will truly enhance the look of their displays.” Noted Howard Gurock, Gasman’s business partner and Eco-Lite Products, LLC co-president, “This is the missing piece in the point-of-purchase puzzle.”

The new lighting and fixtures are designed to address “green” solutions for dispensers’ lighting needs, with a range of products that can be incorporated into existing space or specified for new buildouts and remodels. The website for the new partnership is www.OpticalLights.com.