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Fatheadz Eyewear Launches Dea Line for Women

November 14, 2011

By Deirdre Carroll: Senior Editor

 

INDIANAPOLIS—Fatheadz Eyewear, the eyewear maker that caters to men with all sizes of heads, has launched a new women’s line, Dea.

“Shoes don’t come one-size-fits-all, so why should eyewear?” said Rico Elmore, CEO
of Fatheadz Eyewear. “We’re thrilled to expand our brand to meet our goal of providing eyewear for both men and women that is comfortable, dependable, fashionable and affordable at any size.”

Dea is a new line of affordable eyewear designed to fit women of various head sizes. Optical styles from the line include Cherish, a sleek, white, rimless frame, and Mystify, a patterned, square frame. Sunglass styles include Radiance, a brown tortoise cat-eye frame, and Spirit, an ombre lens aviator.

Dea’s sun options offer impact resistant, polarized lenses; while the optical glasses are sold with a microfiber cleaning cloth or storage bag and a hard-shell zipper case for wired styles.

Dea is currently available at all Canadian Walmart Vision Centers, with distribution to the U.S. expected for early next summer.

Dispenser Price Guide: $  ■

dcarroll@jobson.com


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