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Eyefinity Tackles Tech Trends at Focus 2011 Event

November 14, 2011

  
James Rosin, co-owner of Rosin Eye Care (l), listens while Stephen Tripi, brand marketing manager for Nike Vision, makes a point.
LAS VEGAS—Nearly 50 practice managers and other office decisionmakers from around the country attended Eyefinity’s Focus 2011, held here on Sept. 20. The event, which was sponsored by Transitions Optical, Think Smart and Gateway EDI, featured keynote speaker Dr. Joseph Michelli, author of “Prescription for Excellence, The Starbucks Experience: Five Principles for Turning Ordinary into Extraordinary.” Dr. Michelli discussed how to create a custom and branded patient experience and why this is growing increasingly important in the age of social media.

 
Among the speakers were (l to r) Michael Johnson, OD, owner of Eagle Vision Eye Care; Stephen Tripi, brand marketing manager, Nike Vision; James Rosin, co-owner of Rosin Eye Care; Kate Renwick-Espinosa, chief marketing office, VSP Global; Ellen Goad, practice manager, Thomas Eye Center.
Dr. Michelli also served as moderator for a panel discussion that focused on providing tech savvy service to tech savvy customers. Panelists included: Michael Johnson, OD, owner of Eagle Vision Eye Care; James Rosin, co-owner of Rosin Eye Care; Ellen Goad, practice manager, Thomas Eye Center; Kate Renwick-Espinosa, chief marketing office, VSP Global; and Stephen Tripi, brand marketing manager, Nike Vision.

Several other speakers rounded out the program. Alan Glazier, OD, FAAO made a presentation about “searchial marketing” and discussed social media as it relates to driving web search optimization. Pete Kehoe, OD, professional development advisor for Transitions Optical also presented to the group on the latest web resources from Transitions available to ECPs. Andrew Fader, director of marketing for Eye Designs, gave a presentation showing the latest and most effective optical displays, ophthalmic office planning and merchandising systems. ■

akarp@jobson.com
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