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Essilor’s National Sales Meeting Launches Multiple 2012 Initiatives

January 23, 2012

MIAMI BEACH, Fla.—Essilor of America (EOA) held its 2012 national sales meeting here Jan. 4 through 6 at the famed Fontainebleu Hotel. Attendees included representatives of partner labs and independent distributors as well as Essilor salespeople and employees from the company’s many divisions. Highlights of the meeting included the launch of a year-long marketing and social media campaign for Optifog and the introduction of Crizal UV lenses along with the related E-SPF (Eye-Sun Protection Factor) UV protection rating standard. Websites launched at the event included EssilorIDD.com for independent distributor labs and the Xperio Sunwear Conversation training series at XperioUSA.com/training to teach ECPs how to talk with patients about sunwear. ■

jsailer@jobson.com


   
Essilor chairman and CEO Hubert Sagnieres (l) met with Marc Ferrara, CEO of JHI’s Information Services Group, publisher of many optical publications including Vision Monday. John Carrier (l), president and CEO of EOA, sat with Mitchel Hirsch, president of MH Optical, during the opening night’s welcome dinner. Larry Clarke (l), Satisloh North America CEO and president, and Bob Colucci, president of EOA’s Independent Distribution Division, at the welcome dinner.

     
Howard Purcell, OD, EOA vice president of customer development, showed a picture of his family’s Miami Beach optical practice to start the opening general session.
Kelly Smoyer, brand manager for digital surfacing, played telephone with some volunteers to illustrate how a simple message such as, “It’s in the design,” is more effective than a long and detailed one when telling patients about digitally surfaced lenses.		 A group of EOA executives socialized at a reception before the IDD Awards dinner.
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