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Job of the week

Review of Optometric Business Presents Neil Gailmard Webinar

February 20, 2012 12:18 AM

NEW YORK—Review of Optometric Business (ROB), the weekly online journal, announced that it has scheduled a webinar titled "Pricing Optical Products to Maximize Gross Profits" on March 8 at 7:30 p.m. EST as part of its series on business management.

According to the publication, the hour-long webinar will be presented by Neil Gailmard, OD, MBA, FAAO, an expert in the field of optometric practice management. It will include a metrics–based presentation as well as an question and answer portion.

“The webinar will describe how to conduct a retail pricing review and then implement a pricing structure that is aligned with gross profit margin goals. Also covered in the program are how to monitor capture rates of eyewear and contact lenses, as well as how to avoid common pricing pitfalls,” ROB said.

The complete program, including the participant discussion, will reside online at www.ReviewOB.com, where it can also be replayed. It is free to all who register through sponsorship by CareCredit, a part of GE Capital that offers healthcare financing to consumers through a network of over 150,000 providers.

To register, click here.
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