PixelOptics, Citing Thai Floods, Discontinues ‘atLast’ Lens Line
ROANOKE, Va.—PixelOptics announced Friday that it is discontinuing its “atLast” lens product line. According to company officials, loss and damages caused by recent winter floods at the product’s primary manufacturing site in Thailand was the key contributing factor in the decision to cease production.
Production of PixelOptics’ emPower line of electronic focusing eyewear will remain unaffected as primary manufacturing for this product is conducted in Japan, the company said. The U.S. rollout for emPower is expected to continue in 2012 as well as a series of European launches throughout the year. The discontinuation of atLast allows PixelOptics to focus 100 percent of its effort toward emPower, the company said.
“It is with deep regret that we have made the decision to discontinue production on our family of atLast products,” said Brett Craig, president and chief executive officer, PixelOptics. “Despite significant efforts to resolve supply issues following floods at our Thailand factory, it has become apparent that production cannot be restored in a timely manner to meet current demand. This decision was not taken lightly and we remain committed to supporting our customers through this period of transition.”
atLast was developed exclusively by PixelOptics and was launched worldwide in October 2008. The lens featured composite technology and a proprietary multifocal design that offered wearers “enhanced” intermediate vision.
To reach customer service, please call (800) 825-4696.
© 2013 VisionMonday. All Rights Reserved