Marchon’s ‘Wild Eyes’ in Vogue Italia
NEW YORK—For the third consecutive year, Marchon has partnered with Vogue Italia to showcase the company’s latest sunwear and eyewear trends in an extensive fashion spread, entitled “Wild Eyes,” for the magazine’s March issue.
Spread over 14 pages, the feature was art directed by Vogue Italia editor-in-chief, Franca Sozzani and shot by photographer Douglas Friedman.
The editorial features models in 12 of Marchon’s licensed brands, including Fendi, Emilio Pucci, Jil Sander, Karl Lagerfeld, Diane von Furstenberg, Lacoste, Nike, Michael Kors, Calvin Klein, Valentino, Salvatore Ferragamo and Nine West, paired with exotic wild animals.
Click here to see a complete slideshow.
First debuted in Italy at Mido, the editorial compilation will be supported stateside through the airing of a behind-the-scenes video in NYC taxi cabs leading up to and during Vision Expo East.
Additionally, Marchon and Vogue Italia have also lent their support to the Optical Women’s Association for their Annual Pleiades Award & Networking Reception, which is being held on Fri., March 23 during Vision Expo.
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