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REM Eyewear Appoints Ritchie Converse Brand Manager

June 18, 2012

 
Julia Ritchie
LOS ANGELES—REM Eyewear has expanded its Brand team with the addition of Julia Ritchie, as Brand Manager for Converse Eyewear. With her finger on the pulse of the edgy target Converse customer, coupled with results driven marketing experience, Ritchie will be a valuable asset to the diverse REM Eyewear team, according to an announcement from the company.

Ritchie was formerly part of the marketing and event coordination team for Niche Media’s Aspen Peak and Philadelphia Style magazines, equipping her with crucial consumer outreach techniques, and brand immersion and promotion. Ritchie’s leadership skills were subsequently honed at the Ocean Program for Environment California, where she led a team in Sacramento that passed 18 local ordinances to reduce plastic pollution from the City of San Jose to Los Angeles County.

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