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LONDON— Hunter Kemper will represent the U.S. and Rudy Project at the 2012 Summer Olympics on August 7 when more than 50 men will compete for the Olympic gold in the men's triathlon event by swimming 1,500 meters, biking 40 kilometers and running 10,000 meters.

Attending the 2012 Olympic Summer Games this summer is not just another notch – make that four notches – on U.S. triathlete Kemper’s belt. In the past six years, Kemper has endured a sacroiliac joint injury, suffered a sport hernia, broke his collarbone and in October 2011, while riding 30 miles per hour on his bike at the USA Triathlon Elite Race Series event, he was intercepted by another competitor who was running through transition. The crash fractured Kemper's elbow, requiring more than a dozen screws, five operations and six weeks of laying very low to treat a consequent staph infection.

In an interview after qualifying for the U.S. Men's Olympic Triathlon Team this past May, Timothy Carlson asked Kemper if he can make this year’s podium in London and he replied, “I keep trying to get there… I've come a long way since February when I had an IV drip in my arm.”

This relentless 36-year-old has placed 17th, 9th, and 7th in his first three Olympics and is hoping to take his shot at Gold next week to become the world’s best triathlete while wearing Rudy Project sunglasses and helmet. "I'm excited to have the support of Rudy Project as I go for a medal at the 2012 London Olympic Games,” said Kemper. “Rudy Project’s helmet and eyewear line is the best in the business and truly allows me to be at the top of my game on race day. My favorite Rudy sunglasses would have to be the Noyz; although I must admit, it's hard to choose just one with more than 30 glasses to choose.”

Whether Kemper podiums or not, Rudy Project is honored to be his official helmet and eyewear sponsor through 2016. “I’m thrilled about our new long term partnership with Hunter,” added Chris Lupo, director of sports marketing at Rudy Project North America. “He’s an incredible ambassador to the sport of triathlon and to the United States. I know how proud he is to represent both, and Rudy Project is equally as proud to partner with him as he prepares to compete in his fourth Olympics.”

Learn more at www.rudyprojectusa.com.