It’s a Family Affair on VisionMonday.com
NEW YORK—Family-owned eyewear retailer and manufacturer Moscot has embarked on an enthusiastic media campaign to commemorate its ties to the Lower East Side, the iconic Manhattan neighborhood where it has flourished for nearly 100 years.
To introduce its Fall offerings, the campaign not only celebrates the Moscot story, but captures the history and charm of an area speckled with family trades that have stood the test of time. See how the Moscot campaign incorporates their own history and that of other multigenerational businesses in the area in this week’s
New & Noteworthy.
A recent PriceWaterhouseCoopers study that found 88 percent of Millennials gravitated toward companies with pronounced corporate social responsibility (CSR) programs. The research further determined that 86 percent of respondents would "consider leaving if their present employer's CSR no longer met their expectations." Find out why volunteering is good for your business in the latest installment of
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