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Job of the week

ProDesign Extends the Essential Collection

December 18, 2012 12:24 AM


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Quick Take: For the ProDesign Essential collection the retro-wave continues strongly into the fall/winter season of 2012 with six new frames.
Specifics: Six new shapes, two feminine, one masculine and three unisex, styles 1709-1714. All in six colors each.
Selling Points: Instead of the very chunky, with thick, heavy temples traditional retro-inspired frames, ProDesign has created a light and more sophisticated collection that retains the unmistakable feel of the 60’s and 70’s. The front colors are very subtle and quite masculine; some feature three layers with a thicker layer in the middle for more intense color. The distinct male look of the collection is emphasized by the subtle details of the square rivets placed on both the front and temples.
Price Guide: $$$$
www.prodesigndenmark.com


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