ImageWear Presents New Callaway Sunwear Styles
|December 28, 2012 12:27 AM
Quick Take: ImageWear, a division of Walman Optical, is debuting new styles in the Callaway Sunwear collection with NEOX Transitions lenses.
Specifics: Eight new sun styles for men.
Selling Points: Appealing to men looking for a sport look with superior lens quality, the new frames in the collection feature ultra-strong and lightweight frame material, spring hinges, non-slip comfort-grip nose pads and rubber grip temples. The styles range from an everyday modified aviator look to a cutting edge high-performance wrap. “Callaway Sunwear, featuring NEOX Transitions Adaptive lenses, is today’s most compelling sunwear story,” said Doug Schlauderaff, vice president of ImageWear. “A dynamic sunwear solution that self-adjusts to ever changing lighting conditions for ultimate outdoor performance, protection and comfort. New to the 2013 Callaway collection is a NX14 grey lens for the consumer looking for a grey lens offering.” NEOX lenses utilize a unique formula of base curve, tint and optics-enhancing natural vision by preserving contrast, acuity, depth perception, and reducing glare. The Callaway sunwear collection is supported by counter cards, a six-foot banner, and a 4-piece display unit.
Price Guide: $$$
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