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L’Amy America’s Columbia Eyewear Collection Debuts Extended Size Titanium Series

December 28, 2012 12:30 AM


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Quick Take: L’Amy America, a division of global eyewear group TWC-L’Amy, has announced the worldwide launch of new styles that expand on its Columbia Eyewear Extended Size collection.
Specifics: Four model ophthalmic titanium series for men.
Selling Points: The new models feature pure titanium frame fronts, combined with H-90 injection-molded temples. “We’ve combined the ultimate in frame comfort and frame performance with our signature Extended Size fit. Titanium strength and H-90 featherweight comfort together create a frame perfectly suited for outdoor adventure and the urban commute alike,” said worldwide business unit manager, Connie Reiss. The new series is comprised of four unique shapes, named Aldridge Park, a rimless rectangle; Bennet Pass, a sport oval; Black Butte, a rimless modified rectangle; and Buck Mountain, a narrow rectangle. Temples are first constructed of Columbia’s exclusive H-90 material for comfort and durability, and then bi-injected with Gripol rubber inserts for a soft touch and grippage. Bi-color temple designs with earth-colored frame fronts provide safe color choice for the more conservative taste, but still feature enough sport accent for the more trend conscious.
Price Guide: $$$
www.lamyamerica.com


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