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Viva Debuts New Candie’s Eyewear Rx Sun Collection

January 2, 2013 12:33 AM


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Quick Take: Viva International Group has introduced a new sun line to its Candie's Eyewear collection for spring.
Wearer: Today's Candie's girl.
Specifics: Twelve new prescription ready sunglass styles.
Selling Points: "The collection takes its direction from the fun and flirty design themes found in the Candie's clothing and accessories collection and translates them into a variety of quality sunglass options for today's Candie's girl," said Timm Parker, Viva's vice president of merchandising for domestic brands. Bold silhouettes, including wayfarers, aviators and glamorous ovals are offered in colorful combinations with chic temple treatments, such as animal prints, heart designs and floral patterns. Animal prints, also found in the brand's accessories collection, are featured on key styles COS Adison and COS Isabel. Temples detailed with a vibrantly colored animal print compliment the fun wayfarer-inspired styling of COS Adison with a pop of colors, including orange, green and yellow. The flat metal styling of aviator style COS Isabel features handmade acetate temples adorned by an animal pattern in neutral tones of gold, plum and gunmetal. The dramatic round shape of style COS Dani is offered in handmade acetate and gradient lenses. P.O.P. materials include 3-piece, 12-piece and 24-piece displays, mirrors, logo plaques and countercards and banners featuring the current campaign image, as well as a window display new for 2013.
Price Guide: $
www.vivagroup.com

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