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Nouveau Eyewear Introduces Teenage Mutant Ninja Turtles Eyewear from Nickelodeon

January 8, 2013 12:24 AM


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Quick Take: Nouveau Eyewear has announced the addition of the Teenage Mutant Ninja Turtles collection to Nickelodeon Eyewear line.
Specifics: Nine ophthalmic styles debuting in May.
Selling Points: The collection is inspired by the four fun-loving and hard-fighting brothers that is its namesake, the collection features unique character artwork inside each temple and ninja-like details on the outside. Each piece has a color scheme matching the turtle that inspired it: blue for Leonardo, orange for Michelangelo, purple for Donatello, and red for Raphael. Styles range from bold and athletic to geek chic. “We’ve combined the hottest kids’ brand in the world with eyewear that fans will love,” said Dominick Sblendorio, CEO and president of Nouveau. “This collection perfectly captures the brand.” The collection is designed for all channels of distribution with marketing materials available to support the launch including a deluxe zip case with character artwork and point-of-purchase displays.
Price Guide: $$
www.nouveaueyewear.com

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