ImageWear Expands Wildflower Collection
|January 15, 2013 12:27 AM
Quick Take: ImageWear, a division of Walman Optical, has added new styles to their Wildflower collection designed to encourage young women to “express their true nature.”
Specifics: The styles - Fireweed, Jacobs Ladder, Iris and Fawnlilly, combine colors and textures from bold to subtle with flattering eyewear shapes resulting in four new offerings.
Selling Points: The Wildflower collection is full of chic options for women aspiring toward a hip and individualistic look. These new designs serve up a nostalgic flair making the collection daring yet wearable, strong yet delicate, unique yet classic,” said Belinda Bellows, director of product development at ImageWear. The Fireweed frame features a vibrant yellow temple piece with art deco flower designs. Jacobs Ladder uses triple lamination of cranberry and orange over mustard yellow to create a unique three dimensional temple accent; while Fawnlilly takes a double laminate of lime and cherry and combines it with a subtle flower pattern on the temple for a feminine classic.
Price Guide: $$
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