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ImageWear Extends Callaway Collection for Everyday Wear

February 26, 2013 12:27 AM


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Quick Take: ImageWear, a division of Walman Optical, has introduced new optical styles from the Callaway Eyewear collection.
Specifics: The four new styles named after golf courses, come in semi-rimless and tortoise shell designs.
Selling Points: ImageWear has continued Callaway’s tradition of excellence through their ophthalmic eyewear collection for men 30 years and up, for professional and casual wear, on the golf course and off. “The new styling in the Callaway ophthalmic collection features high-tech materials such as graphite in both the metal and plastic zyl designs for comfort, style and durability,” said Belinda Bellows, director of product design for ImageWear. The Riverview is a full metal frame with sleek graphite temple details and larger eye size (56) to better accommodate a progressive lens designs, while the Elmwood is a semi-rimless with the same graphite temple elements available in a deep blue or classic black. The Eastlake is a full zyl frame with graphite temple design elements and the Kinloch is a semi-rimless style with graphite temple design details and a 54 eye size. The Callaway ophthalmic collection is supported by a three-piece frame display tower and Callaway name plaque.
Price Guide: $$-$$$
www.imagewear.com

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