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Viva Adds Petite Sizes to Catherine Deneuve Lunettes

February 26, 2013 12:30 AM


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Quick Take: The new Spring 2013 Catherine Deneuve Lunettes collection from Viva features a new selection of petite styles which reveal an elegant display of subtle logo detailing and embellishments.
Specifics: Three ophthalmic and six prescription ready sunglass styles for petites. With a focus on muted colors, including burgundy, gold and pink, in a mix of modern and classic shapes, the new styles are the ideal accessory for today’s mature woman.
Selling Points: “In response to a strong callout from the industry for smaller sized frames for the 55 and above woman, these styles are perfect for today’s mature, yet petite-sized woman, who desires elegant eyewear designed to complement her smaller silhouette,” said Jennifer Orentas, vice president of merchandising for global brands. A stone-enhanced metal trim adorns the handmade acetate temples of models CD-317, CD-318 and CD-319. Model CD-317’s cat-eye inspired modified oval shaped front in acetate. Model CD-318 features a semi-rimless metal, while model CD-319 features a full metal front, both in soft rectangle profiles. Shiny on satin metal trims and stone enhancements decorate the temples of the new sunglasses from the collection with Model CD-610, a key sunglass style, featuring a modified oval shaped acetate front. All nine styles include a hard case and a cleaning cloth. Merchandising materials include a one-piece highlighter, four-piece counter display, logo plaques and countercards featuring the current campaign image.
Price Guide: $$
www.vivagroup.com

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