REM Releases John Varvatos Spring 2013 Styles
Quick Take: REM Eyewear is keeping with the tradition of reaching back to look forward with the John Varvatos Spring 2013 Eyewear Collection. Dedicated to handcrafted opulence with a rock and roll edge, the new styles are influenced by the hard lines of the New York City skyline and the intoxicating vibe of Detroit’s motor city neighborhoods.
Specifics: Four ophthalmic styles and five sun.
Selling Points: In optical, the V145 is a classic rectangle shape in vintage style with a fleur de lis detail at the hinge and coining along the rim wire. The V146 features a full titanium front and deep B measurement with Varvatos branded metal end caps and a monoblock hinge. The V354 is a timeless round shape with metal coining around the handmade acetate and ornamental art in the monoblock hinge and temples; while the V355, a retro shape with keyhole bridge, features a Torx pattern along the temple for modern dimension. Each new sunwear style from John Varvatos features CR39 lenses with a back-side anti-reflection coating. The V783 is a modern aviator in classic teardrop shape and temples that feature inlaid metal detailing. The V784, a handmade acetate in a wayfarer shape, features the Varvatos signature guitar stock hinge detail; while the crisp, clean lines of the V785, a flattop aviator in acetate, also features the guitar stock hinge. Last up are the V786, an aviator with a bold top bar and fleur de lis detailing, and the V789, featuring delicate coining along the classic rectangle shape in handmade acetate frame.
Price Guide: $$$$
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