Ogi Reveals Natural Instinct Collection
Quick Take: Ogi Eyewear has released the Natural Instinct Collection designed to emulate the timeless beauty, multi-tonal color and tactile textures that one can find in the natural world.
Specifics: Each frame exudes a unique essence of personality driven by colorful, organic hues in combination with handcrafted details and patterns. Colorful earth tones, in combination with tactile, wooden textures, create an unprecedented display of character driven eyewear.
Selling Points: “The Natural Instinct Collection was inspired by the worldly traveler, one who sets out to find beauty in the smallest details of all that the world has to offer. The soft, organic shapes, along with the intriguing textural details of each style coalesce beautifully to create a look full of originality and distinction,” said Karly Anderson, marketing and design for Ogi. A featured style includes the 3112, which features soft, organic curves that revitalize the classic P3 shape with larger lenses and a classic keyhole bridge. Each frame features an emphasized brow, texturized with an innovative “wooden” brushed acetate effect. Another standout is the 3113, a semi-rectangular acetate design done in camouflage color combinations with a distinctive “wooden” appearance. Ogi Eyewear counter cards, postcards, large window banners and logo plaques are available for purchase.
Price Guide: $$$
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