Luxottica Debuts Stella McCartney Optical Line
Quick Take: Luxottica has unveiled the first Stella McCartney collection of optical eyewear.
Wearer: Fans of the designer’s signature balance of masculine and feminine and the eco-friendly philosophy of the brand.
Specifics: The line features five styles in key shapes referencing a warm color palette of burgundy, taupe, black, teal and light and spotty versions of tortoise. The subtle, yet recognizable step temple, a signature from the brand’s sun collection, is amped up with gold, silver and tonal accents fusing the new optical styles with the existing range of conventional sunglasses, which launched in 2003.
Selling Points: The sustainable optical collection features the same bio-acetate used in the eco-friendly sunglasses range, which are made of 54 percent natural sources, and launched in 2011. The product’s formula combines cellulose, which is renewable and biodegradable, together with natural plasticizers, which differ from DEP (Diethyl Phthalate), and is derived from citric acid, a natural substance obtained through fermentation. “We decided to do optical now because more and more it has become part of the world of eyewear and I don’t see them as so separated anymore. They have become more of one language,” added McCartney. “I think that more and more you are allowed to have a vision of optical that is a bit more standout. I think for me it’s about finding the balance between the classic pieces and giving them a twist; and also, trying to work with more interesting materials and creating our own color ways and language there.”
Price Guide: $$$
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