G-Star RAW Announces Licensing Deal With Marchon Eyewear
MELVILLE, N,Y.—G-Star RAW has announced a licensing deal with
Marchon Eyewear, Inc. The license will grant Marchon the rights to manufacture and distribute eyewear collections under the G-Star brand. The first deliveries will be effective from October 2013.
G-Star is described as "the modern denim with a focus on denim craftsmanship and innovation." G-Star originated the concept of 3D denim and established a dedication to raw, untreated denim. The brand’s singular point of view on construction and design also stretches beyond denim, including other wardrobe essentials, footwear, and accessories. G-Star is a permanent fixture in the denim market with over 6,500 selling points in 68 countries.
Jos van Tilburg, CEO of G-Star, said, “This is a significant day for G-Star. We are excited to start this partnership with Marchon. We are proud that with their expertise and experience we are able to expand the G-Star design philosophy and innovation strategy to eyewear.”
Claudio Gottardi, Marchon president and CEO, added, "The licensing agreement with G-Star marks another proud moment in Marchon’s continuous portfolio expansion. G-Star has a rich heritage and a formidable history. The combination of distinctive construction and quality, high-level craftsmanship aligns with Marchon’s core values. We look forward to continuing and expanding G-Star’s brand equities and presence worldwide."
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